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Fruitful Pursuit

Have your bouquet and eat it, too!

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Edible flowers? No, you're not dreaming of Willie Wonka's Chocolate Factory. Incredibly Edible Delites Inc. allows customers to actually stop and eat the roses.

Based in Broomall, Pennsylvania, this crafty franchise specializes in floral-esque arrangements made from fruits and vegetables. With seven locations, co-founders Susan Ellman, 48, and Ellen Davis, 49, consider themselves part of a business that has evolved over time.

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