Planting The Seed

It's harvest time for new lawn care franchises as program is put into practice.
Magazine Contributor
2 min read

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Talk about growing from the ground up. NaturaLawn of America, a natural, organic-based lawn-care franchise, has redefined the term with its Employee Franchise Ownership Program. The incentive plan, implemented 21/2 years ago, offers permanent employees $2,500 in credit each year toward the purchase of their own franchises.

The plan allows full-time employees, over an eight-year span, to earn up to $20,000 in credit to use towards financing their own franchise. No employee can cash in credits before completing three years of full-time work. Existing franchisees, however, can expand their own businesses by providing the working funds necessary to partner with employees who aren't able to obtain franchises on their own. "An interesting, dynamic cycle tends to takes place as more and more employees take advantage of [the program] and more franchisees want to purchase an additional location," says Loeb.

With more than 50 NaturaLawn of America locations throughout the United States and Canada, and franchise owners now looking to add multiple locations, a growth rate of more than 30 percent is anticipated by the end of the year. Clearly, the potential for growth is there, and has already manifested itself in many ways. "[The program] allows the employees to attain their goals of owning a franchise, knowing they have not only the original franchisee supporting them, but our home office as well," Loeb says. "It's a win-win situation."

Contact Source

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.