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How to Start a New Publishing Venture

Homebased expert Kim T. Gordon answers our readers' questions: What do I need to consider when starting an advertisement paper?

This story appears in the August 2000 issue of HomeOfficeMag.com.

Question: My husband and I want to start an advertisement paper called Pet Gallery. It would be geared for the pet lover, and as far as I know, there's no paper like it in our general area. This paper would consist of photos and bios of people's pets and would also contain advertisements for pet cemeteries, pet shops, vets, pets for sale (with photo), classifieds for used pet supplies, pet-sitting services, kennels, dog training, grooming services and upcoming pet shows. I've already found a printer outside our area but am concerned with the layout of the paper. What else do I need to do to get this project off the ground?


Mountaintop, Pennsylvania

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