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Going .Going.

Get in on the action-for cheap-via ad auctions.

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This story appears in the August 2000 issue of Entrepreneur. Subscribe »

If only vintage Barbie dolls and discount computers on eBay come to mind when you hear the word "auction," you just might be missing out on some big savings on your advertising buy. That's because a new crop of auction sites specializing in all types of advertising space now offer local, regional and national media properties-without the commissions traditionally paid to advertising agencies.

Sites such as OneMediaPlace.com, MagazineRemnants.com and AdOutlet.com are springing up all over the Web. Many of these sites offer two major benefits to buyers: discounted prices and hard-to-find media opportunities, like well-placed billboards traditionally reserved for long-term advertisers. Specialized sites, such as MagazineRemnants.com, offer opportunities based on media type.

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