Ready And Able
Are you ignoring the latest buying powerhouse?
There exists a growing market in the United States that not only boasts a population of 54 million, but also has nearly twice the buying power of the red-hot teen market.
"The fact is, the population of people with disabilities has a discretionary income of more than $175 billion," says Dina Dorich, director of the office of public affairs of the President's Committee on Employment of People with Disabilities (www.pcepd.gov), a federal agency in Washington, DC, that addresses workplace and employment issues faced by people with disabilities. A fact sheet on marketing to this demographic, recently published by the committee, suggests that business owners:
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!