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Ready And Able

Are you ignoring the latest buying powerhouse?

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

There exists a growing market in the United States that not only boasts a population of 54 million, but also has nearly twice the buying power of the red-hot teen market.

"The fact is, the population of people with disabilities has a discretionary income of more than $175 billion," says Dina Dorich, director of the office of public affairs of the President's Committee on Employment of People with Disabilities (www.pcepd.gov), a federal agency in Washington, DC, that addresses workplace and employment issues faced by people with disabilities. A fact sheet on marketing to this demographic, recently published by the committee, suggests that business owners:

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