Top Trending: 10 Quotes From John F. Kennedy on Leadership and Personal Growth

Enter The Limelight

Five ways to make headlines
  • ---Shares
This story appears in the August 2000 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

1. Offer yourself as an expert when an important news story breaks. For example, before the new year, security companies were being interviewed left and right about Y2K issues. Keep watch for events that relate to your own field.

2. Announce something new-from new products to new hires. Remember, anything new is news.

3. Create a contest, anniversary celebration or special event, and send out a release about it.

4. Make a donation and announce it. Philanthropy can make you feel and look good.

5. Know your media. To avoid looking like an amateur, be sure the info you send is appropriate for the medium you're pitching.



Gwen Moran is president of Moran Marketing Associations, a public relations and marketing communications agency in Ocean, New Jersey, and creator of BoostYourBiz.com, an online marketing resource center. E-mail her at gwen@boostyourbiz.com.

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.