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Enter The Limelight

Five ways to make headlines

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This story appears in the August 2000 issue of Entrepreneur. Subscribe »

1. Offer yourself as an expert when an important news story breaks. For example, before the new year, security companies were being interviewed left and right about Y2K issues. Keep watch for events that relate to your own field.

2. Announce something new-from new products to new hires. Remember, anything new is news.

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