Enter The Limelight

Five ways to make headlines
Magazine Contributor
Writer and Author, Specializing in Business and Finance
1 min read

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

1. Offer yourself as an expert when an important story breaks. For example, before the new year, security companies were being interviewed left and right about Y2K issues. Keep watch for events that relate to your own field.

2. Announce something new-from new products to new hires. Remember, anything new is news.

3. Create a contest, celebration or special event, and send out a release about it.

4. Make a donation and announce it. can make you feel and look good.

5. Know your media. To avoid looking like an , be sure the info you send is appropriate for the medium you're pitching.



Gwen Moran is president of Moran Associations, a and marketing communications agency in Ocean, New Jersey, and creator of BoostYourBiz.com, an online marketing resource center. E-mail her at gwen@boostyourbiz.com.

loading...

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur