My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Enter The Limelight

Five ways to make headlines
Magazine Contributor
Writer and Author, Specializing in Business and Finance
1 min read

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

1. Offer yourself as an expert when an important news story breaks. For example, before the new year, security companies were being interviewed left and right about Y2K issues. Keep watch for events that relate to your own field.

2. Announce something new-from new products to new hires. Remember, anything new is news.

3. Create a contest, anniversary celebration or special event, and send out a release about it.

4. Make a donation and announce it. Philanthropy can make you feel and look good.

5. Know your media. To avoid looking like an amateur, be sure the info you send is appropriate for the medium you're pitching.



Gwen Moran is president of Moran Marketing Associations, a public relations and marketing communications agency in Ocean, New Jersey, and creator of BoostYourBiz.com, an online marketing resource center. E-mail her at gwen@boostyourbiz.com.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur