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PR Pitching Protocol

You have a great PR package and a professional photo at the ready for editors. Now what can you do to get them to listen to you?

This story appears in the August 2000 issue of HomeOfficeMag.com.
Editor's Note:

Last month, we introduced you to the basics of press releases in "The Cardinal Rules Of Creating A Press Release." This month, we're continuing the PR lesson. Learn how to create a PR photo in "Adding A Photo To Your Press Release;" in "PR Protocol," we'll help you pitch your story with proper etiquette.

Just because you've written--or at least think you've written-a press release worthy of a Pulitzer Prize, don't assume you'll get front page coverage. In fact, don't assume you'll get any coverage at all unless you pay attention to the following rules of PR etiquette:

1. Make sure the publications you're targeting with your press release are tailor-made for your product or service.

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