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PR Pitching Protocol

You have a great PR package and a professional photo at the ready for editors. Now what can you do to get them to listen to you?

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This story appears in the August 2000 issue of HomeOfficeMag.com.
Editor's Note:

Last month, we introduced you to the basics of press releases in "The Cardinal Rules Of Creating A Press Release." This month, we're continuing the PR lesson. Learn how to create a PR photo in "Adding A Photo To Your Press Release;" in "PR Protocol," we'll help you pitch your story with proper etiquette.

Just because you've written--or at least think you've written-a press release worthy of a Pulitzer Prize, don't assume you'll get front page coverage. In fact, don't assume you'll get any coverage at all unless you pay attention to the following rules of PR etiquette:

1. Make sure the publications you're targeting with your press release are tailor-made for your product or service.

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