Where'd You Get That Idea?
Sitting on the toilet, soaking in the tub--what better place to brainstorm? Just don't tell your client where you got your inspiration.
When does marketing consultant Brian Norris come up with his best bursts of creativity? When he's cutting the grass, mopping the floors or dusting the shelves of his Fort Lauderdale, Florida, home office.
"Anything that gets me out of my normal routine is good for creative fluency," says Norris, a professional speaker who often achieves "Eureka!" while watching lousy speakers in action. "Even watching a boring speaker is prime time because it gives my mind time to wander."
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