Full access to Entrepreneur for $5

Zoning In On Ethnic Marketing

An entrepreneur who cut to the marketing chase and aimed directly at the African-American community

This story appears in the August 2000 issue of HomeOfficeMag.com.

From the time she was a young girl, Dionna Smith-Bratton knew she wanted to be an entrepreneur. And when she discovered her love of marketing and brand awareness while a student at Tulane University, she knew which direction her career would go. But it was her first stint out of college that led her to meld her two loves.

After graduating, Smith-Bratton, 24, landed a corporate job as a marketing and promotions director at an urban radio station in Columbia, South Carolina. While there, she noticed the commercials being played weren't aimed at the station's predominantly African-American listeners. Taking her marketing skills to another level, she started her own business, Diversified Marketing & Public Relations, an ethnic marketing and public relations firm that helps companies learn how to market their products to African-American audiences.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!