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Green Acres: Homebased Entrepreneurs Are Heading To The Country

Once you realize your closest neighbor is the hummingbird that visits each day, you'll be sold on living and working in the country, too.

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This story appears in the August 2000 issue of HomeOfficeMag.com.

Thousands of miles and a world away from those twin meccas for designers--New York City and Los Angeles--Tracy Porter runs a multimillion dollar business from her farm in Princeton, Wisconsin. A kind of Midwest Martha Stewart, 32-year-old Porter is an industry unto herself. Her eponymous line of home furnishings has grown faster than you can say "dinner party," with her creations--including fabrics, wallpapers, hooked rugs, dinnerware and books--being sold in more than 15,000 stores.

Porter and her husband, John, new parents of twin boys, have found it unnecessary to leave their 26-acre paradise, often referred to as the "Fantasy Factory," in order to grow the business, which employs 13 others. "We talk every day about the wonderfully unique options we have to run this company in any way that suits our lifestyle," Porter says. "Believe it or not, because I was bed-bound for so much of my pregnancy, the girls [her staff] and I would have meetings right in my bedroom, as often as we felt like it."

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