My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


Email Etiquette Mistakes That Can Destroy Your Business

Despite social media tools, email still remains number one choice for businesses today
Email Etiquette Mistakes That Can Destroy Your Business
Image credit: graphicstock
Entrepreneur Staff
Correspondent, Entrepreneur Asia-Pacific
4 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Communication is the most important part of being a successful entrepreneur. Be it email, instant message or a call, entrepreneurs have their own collection of points to communicate with their partner, clients, and customers.

Despite the growth of social media tools, email is still regarded to offer many benefits that can contribute to your business’ long-term success. But when used inappropriately, emails can harshly hurt your business’ reputation.

Entrepreneur India lists out few tips to get your email etiquette right and avoid the most common mistakes made by one and all.

A Word of Caution With Humor

An average Indian entrepreneur ends up spending a large chunk of their time going through hundreds of emails. And because of the sheer volume of emails, they are more prone to making errors, which can have serious professional consequences.

Monica Bhayana, Fashion Designer, pointed out that the most important content of a mail is the subject. So, one should always make sure it’s a clear, direct subject line.

“The other very basic rule is to always use a professional email address. Any mail going to your client with an email ID like “cooldude@…” is not at all appropriate,” said Bhayana.

The second rule she suggested is to be cautious with humor and writing with the right tone. Bhayana thinks using the right words is very crucial if you don’t want your emails to be misunderstood.

“Also very crucial rule is to remember that nothing is confidential, so write accordingly,” suggested Bhayana.

Write the Perfect Introduction

Mails have to be treated with extreme caution and even the introductory mails have to be crisp and to-the-point so people understand that you mean business.

Aarti Iyer, Marketing Head, Unibic Foods shared that the introduction has to be drafted with extra care so you give away the right points about the product/service you intend to offer.

“This has to be done after verifying the contact you plan to send it to. Do some work about the person, company and see how your product/services would be relevant to them or their business and emphasize on those points that would be crucial rather than writing history or unimportant things that might not interest them,” Iyer said.

She suggests emails should be kept simple, short, crisp and clean.

Keep Emails to the Point

Sudhir Kamath, CEO, 9Stacks who still relies on emails for external communication said he tries to keep his emails short and to the point.

“We rarely send out completely cold-call emails to anyone. It’s a very connected world now, and usually we're able to find someone on LinkedIn or Facebook who can introduce us to the person we need to reach but even a simple one line introduction can make a world of difference when it comes to getting a response,” said Kamath

Highlight The Core USP

For Rahul Shaw, Founder, Holiday Bunkers, as a travel agent, email communication plays a crucial role in closing the deal.

He suggests that travel entrepreneurs should avoid writing unnecessary lines about the destination because the same can be found on Google too. When writing your introduction, stick to the core USP of yours because the client will read about you on your website or on your social media links.

“Stick to the content and try attaching the files like MS Word or PDF in case if it turns out to be lengthy. The client will definitely compare your quote with the competitor, hence your email should highlight the most important aspect which the client would like to see or compare first. Try using a simple font and do not use colors like Red/Blue, rather use Bold to highlight something important,” said Shaw.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur