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Privacy, Please

The importance of having a sound privacy policy

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This story appears in the September 2000 issue of Entrepreneurs Start-Ups magazine.

Even before TicketsNow.com went live, Bob Kopsell made sure the Woodstock, Illinois, vendor of event tickets had posted its privacy policy. "Because the Internet has the capability of gathering so much information about people, it was necessary to let them know what information we were gathering, why, and what we were going to do with it," says Kopsell, chief information officer of the start-up.

Privacy policies make good business sense. Two of three shoppers worry about privacy when online, according to a 1999 study by Forrester Research. Web users with serious concerns about privacy usually don't shop online at all, and those with moderate concerns spend 21 percent less than shoppers who don't worry about privacy, Forrester found.

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