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Sticky Situation

Profile of e-mail marketing technology firm toggle Entertainment Inc.

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This story appears in the September 2000 issue of Entrepreneurs Start-Ups magazine.

Ads can be annoying--especially the unsolicited e-mail variety. But thanks to the patent-pending e-mail marketing technology created by toggle Entertainment Inc. (better known as togglethis.com), ads can now be . . . enjoyable? Yes. And companies like New Line Cinema, Lycos, Disney, Coca-Cola and AT&T might actually avoid the virtual trash bin.

Founders Paul Maya, 28, and Marc Singer, 31, were designing children's CD-ROMs around the time Netscape came of age. "Everyone was saying how great the Internet was, but it was all about static images," says Maya. "We wanted to take the best of the Web-that it's interactive and can be personalized-but make it compelling and rich."

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