Full access to Entrepreneur for $5
Subscribe

The Flag Is Up

Micro-Reality Motorsports dealerships

By
This story appears in the September 2000 issue of Entrepreneurs Start-Ups magazine.

The roar of the engines. The smell of burning rubber. The screaming crowds. The turns. The crashes. The thrills. No, it's not a day at the Brickyard; it's a company picnic or convention. And these aren't typical stock cars; they're remote-controlled cars, courtesy of Atlantic, Iowa-based Micro-Reality Motorsports.

Controlled with steering wheels and hand throttles, the one-tenth-scale replica cars compete in four- or six-car races. There are pileups, flips, victories and stunning upsets, just like in real racing.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!