This Delectable Donut Shop Has Grown Tremendously -- Out of a Car Wash
What do you think of when you picture the ideal location for a food business? Usually, it's a highly trafficked area, whether by pedestrians or vehicles, in the center of town. But, of course, there are always outliers.
One being Underwest Donuts, a 4-year-old business whose first location is inside a car wash on New York City's west side. It turns out, donuts and car washes are a great combination.
In this edition of The Digest Live, Scott Levine, owner and chief donut maker at Underwest, talks about how the business ended up in a car wash, how its second location at the busy Penn Station changed the company and shows how his delicious donuts are made.