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Out Of The Closet

What do their closets say about these three successful entrepreneurs?

This story appears in the September 2000 issue of Entrepreneurs Start-Ups magazine.

James Morel, 29, founder/president of New York City-based postcard-printing company 1-800-POSTCARDS

While his clothes closet, full of hip button-up shirts, says "I don't care who you are-I'm wearing this leopard-print number," it also shouts "Order!" But more telling is Morel's vitamin closet (right), which he says often "freaks people out." Get the feeling, like we do, that those bottles are about to salute? Well, according to general manager Raffaele, Start-Ups' April 1999 cover boy is an easy-going, funny guy, but he's definitely result-oriented, has "little patience for extraneous bull@#*!" and is "a little scary" until you know him. Says Morel, "I am never satisfied and always working on improving operations."

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