You can be on Entrepreneur’s cover!

Elon Musk Introduces His Pet Snail 'Gary' at an L.A. Event to Tout His Underground Traffic Tunnel Musk envisions Gary racing against his tunnel-boring machines whose work will enable high-speed traffic beneath L.A.'s notorious 405 Freeway.

By Entrepreneur Staff

entrepreneur daily
Nickelodeon Network

"We want to beat Gary," Elon Musk declared last year. "Victory will be beating the snail."

The eccentric entrepreneur was making similarly playful statements last week at a kind of town hall meeting in Los Angeles, where he was accompanied by a real-life version of Spongebob SquarePants' house pet.

Related: Someone Trademarked Elon Musk's Name, and 25 Other Weird Things We've Learned About Him

The May 24 event was a chance for Musk to win community support for his Boring Company plan to build an underground tunnel beneath L.A. to relieve that city's infamous traffic congestion. Here's how it would work: Cars or multi-passenger vehicles would be lowered deep into the ground via an elevator accessed at multiple entry and exit points across the city. The vehicles would then be fed into a network of tunnels, 12 feet across and who-knows-how-many feet deep (Musk described the depth factor as limitless), and then whisked across town at 150 m.p.h. Cost: $1. A trip from downtown L.A. to LAX, the city's airport, would take eight minutes, Musk said last week.

The reason for Musk's snail sidekick at the town hall event was to illustrate the famous entrepreneur's desire to bore these tunnels faster. "Currently, he's capable of going 14 times faster than a tunnel boring machine," Musk said of his mollusk in May 2017 at a TED talk. "We want to beat Gary. He's not a patient little fellow. That will be victory. Victory is beating the snail."

Last week's hourlong appearance, part of which was live-streamed, took place in the spacious sanctuary of the Leo Baeck Temple in Los Angeles, prompting a turnout of 750 Musk fans (some in wacky headgear, like that at a ComicCon event). The religious venue led a CNET reporter to write, "Holy crap, we're literally sitting at the altar of Musk." Less spiritually, the event took place there because the synagogue sits next to the Interstate 405 freeway beneath which The Boring Company is starting to dig.

Musk was late and blamed the 405 -- presumably to make his point. But his point also included a bid for community support, since two neighborhood groups are fighting the L.A. city council's approval for Musk to move forward with his tunnel plan without a lengthy environmental review.

"This is the only way that we can think of to address chronic traffic issues in major cities," said Musk, who was accompanied by Steve Davis, director of The Boring Company. Musk's remarks were warmly received by the crowd, which gave him a standing ovation at the end and yelled things like, "You're hired!"

Related: I Ran My Day Like Elon Musk Runs His -- and This Is What Happened

Gary, who the tech site Gizmodo suspected might be the fourth incarnation of himself, slimed his way across his tank but had no other obvious reaction.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.