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Watt's Up!: The Power of Touch

The cost is nothing. The potential is limitless. Welcome to the future of a "touch" economy.

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This story appears in the September 2000 issue of Entrepreneur. Subscribe »

One of the most intriguing aspects of what some call the "new economy" is the emergence of so many ways to create wealth and real or perceived value. We see innovative and unique ways to make money almost daily. One such way is not to create, but to "touch" demand.

It makes sense, especially when you consider there's a fortune to be made just processing money. Every day, $1 trillion clears New York's Federal Reserve Bank. Payments for goods and services represent only $150 billion of that, which means $850 billion clearing the New York Fed every day is there because somebody understands the value of plugging into the no-rest flow of global capital. Bankers and investors understand that by dipping their corporate toes into that financial stream, they can tap nearly incomprehensible wealth. If we touch demand for a similar length of time and channel it to where it can be fulfilled, we, too, can get rich.

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