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Beat Scene

Equal parts underground icon and mainstream phenomenon, today's deejay has the best of both worlds.

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This story appears in the September 2000 issue of Entrepreneur. Subscribe »

Without skipping a beat, deejaying has not only become a revered enterprise, but also a full-blown lifestyle/industry.

The ballistic beats and brain-thumping drive of electronic dance music have risen from the inner sanctum of the underground into the main-stream. Such illuminated focus has knighted the modern deejay with rock star status (e.g., Moby) and generated a lifestyle that kids are embracing worldwide.

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