And On Your Left . . .

What are investors looking for when they take the tour of your business?
2 min read

This story appears in the September 2000 issue of Entrepreneur. Subscribe »

You've got a great you know will wow . . . if you can get them out to your site to take a look. When you do-which usually happens in the later stages of discussion-what will they be looking for?

Rick LeFaivre, a managing partner of high- incubator ideaEDGE Ventures, and Kyp Sirinakis, of the angel-investment club, offer the following advice:

LeFaivre: We're interested less in the physical space and more in the cultural aspects of the team. Who are the people? Is it a good team and do they work well together? We want to see the , the fire in the belly, the glint in the , how much excitement surrounds the team.

Sirinakis: If I walk into an office and it's beautifully furnished, a red flag goes up for me. Are they spending too much money on ? In a company, I like to see the production line and understand the manufacturing process. I'll probably talk to some of the workers, and I like to talk with the founders and senior . A lot of it boils down to observation and gut feelings.

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