Full access to Entrepreneur for $5
Subscribe

Cooking Up Clients

The sweet rewards of bringing cookies on sales calls

By
This story appears in the September 2000 issue of Entrepreneur. Subscribe »

Is your business craving new clients? Tempting them with cookies was the answer for ACT Learning Centers Inc. in Duluth, Georgia. When Jerry Friday, 38, sales director of the computer-training facility, approached owners Brett, 35, and Joanne Taylor, 41, with the idea of treating students to fresh-baked cookies during the day, they said "Why not?"

The cookies were such a hit with students that Friday began bringing them to meetings with prospective clients. Now the cookies are the company's calling card.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!