Free Internet access for Spanish-speaking Web surfers
These days, free Internet access is a staple in the United States-everybody from AltaVista to Yahoo! offers some variation of it-but what about the tens of millions of Americans who are more fluent in Spanish than English? Marketers interested in reaching this demographic will want to check out QuePasa.com, a Web site that gives Spanish-speakers free, ad-supported Net access in their native language. (An English-language version is also available for users who like Hispanic content but prefer to read in English.)
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