Flash

What's the best way to make amends with customers you've ticked off?
1 min read

This story appears in the September 2000 issue of Entrepreneur. Subscribe »

Face Up: If you have to eat crow, you'd better do it in person. A survey by the Nierenberg Group, a firm in 's Management Institute revealed that personal meetings are the most effective way to make amends for problems with products or services.



Gwen Moran is president of Moran Associates, a and marketing communications agency in Ocean, New Jersey. She is the creator of BoostYourBiz.com, a marketing information Web site. E-mail her at gwen@boostyourbiz.com.

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