Small But Special
Is it possible for a new company to compete in the online books market?
Question: I want to sell
books on-line to a niche market. I know books are the No. 2 item
bought online. I'm concerned, however, about suppliers and
money. Can I get started with only a few thousand dollars for
stock? I don't think I can get a line of credit from the
suppliers. Do you think this is a feasible idea? And what business
structure do you recommend?
Answer: For a small business to compete among giants like Amazon.com, we believe you must find a niche that meets three criteria: 1) people identify so strongly with your niche that they'll come searching for you; 2) you can serve customers interested in this niche better than the larger books sites; 3) the niche is large enough to provide your site with enough customers from the worldwide market.
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