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Experts Wanted

What it really takes to succeed as a consultant

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This story appears in the September 2000 issue of Entrepreneur. Subscribe »

With the economy in overdrive and com-panies hungry to stay ahead of the competition, consultants are in high demand. Consulting is a $100 billion-dollar-per-year industry with more than 1.5 million practitioners, according to Winford E. Holland, a Houston consultant with Holland & Davis Inc. and author of Change is the Rule (Dearborn Trade Publishing).

No wonder entrepreneurs with a lot of expertise but little start-up capital find consulting appealing-for the price of some basic office equipment and a stack of business cards, they can fly solo. But is making a living as a consultant really as easy as it looks? Holland provides insights into the business of helping businesses.

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