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The Power Of The Dollar

Turning discount into profit

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This story appears in the September 2000 issue of Entrepreneur. Subscribe »

You've probably experienced the thrill of shopping at dollar stores, but did you know you could own one? Dollar stores are more than just bargain shoppers utopias; they're also entrepreneurial opportunities, thanks to franchises like Dollar Discount Stores of America Inc., the fastest-growing franchised chain of dollar stores in the nation, with sales of $2.4 million, via 122 locations in 28 states.

Dollar Discount Stores of America was founded in 1982 and began franchising in 1987. Most stores are located in high-traffic strip malls, small plazas and other locations near high-volume stores. With middle-class America as its target market, chair and CEO Paul Cohen says that they're the equivalent of the five-and-dimes of years past. Typically, stores do best in areas where the old-fashioned quest for a good bargain is still strong. "Our biggest success has been in rural America," Cohen points out.

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