All Gussied Up
Make money by makin' people prettier.
Before and after. We see the pictures in our dentists' offices, the ads for plastic surgeons and makeovers. And you know what? Those ads work. We all want the magic elixir that reverses the aging process or elevates our self-esteem. So it's no surprise when customers flock to Merle Norman Cosmetics Inc. (MNC) studios for a piece of that.
Before Merle Norman the franchise came Merle Norman the woman-a pioneer who manufactured her own cosmetics and started selling them in a Santa Monica, California, retail store in 1931. Norman became known for her innovative offering: the free makeover.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!