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Money Master

Helping women overcome their Achilles' heel

This story appears in the September 2000 issue of Entrepreneur. Subscribe »

Success in business requires mastering numerous skills. One of the most important is handling money. For many women, this is still a challenge-and that's why financial expert Jennifer Openshaw created a Web site to help women learn about personal finance.

"Women have different financial needs and concerns [than men]," says Openshaw, founder and CEO of the Women's Financial Network. "They didn't grow up talking about money, and they often feel less confident about making major financial decisions." WFN is a comprehensive Web site designed to provide personal financial information to women in a fun, easily digestible way. There's information on saving, investing, reducing debt, budgeting and planning for retirement.

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