It's sometimes the little things that are crucial in international business.
When you're dealing with international colleagues, chances are your mind is focused on the language of business: fees, contracts, sales, agreements and so on. But in global business, it can be those things you don't focus on--like how close to stand to someone or when to smile-that can make or break a deal.
"Researching body language and business customs is an important part of [doing business overseas]," says Jeanne Gerritsen, a consultant for the Michigan Small Business Development Center and principal of Farmington, Michigan-based consulting firm Business and Economic Development International.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!