A Sharp Opener
In sales-letter writing, it's the most important weapon for capturing your reader's attention.
So you want everyone to glom onto your sales letter? And you can't imagine why they wouldn't, because you have such a terrific product or service and a great message?
You can fuhgeddaboutit . . . unless your letter has an interesting headline and opening sentence. Take a lesson from e-mail marketers, whose online solicitations live or die by their subject lines and opening sentences.
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