Subscribe to Entrepreneur for $5

Marketing To Like-Minded Clients

Are you a female or minority entrepreneur looking to appeal to like-minded businesses? Read on to find out how you can make the most of this relationship.

This story appears in the September 2000 issue of

In the world of marketing it's all about relationships, especially if you're a woman or minority entrepreneur aiming your business at female and minority clients.

"Females in particular readily seek out the advice of professional peers and place a higher value on customer service," says Joan Steltman, a market development executive in charge of IBM's women-owned business Web site and an expert on relationship marketing.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK