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Marketing To Like-Minded Clients

Are you a female or minority entrepreneur looking to appeal to like-minded businesses? Read on to find out how you can make the most of this relationship.

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This story appears in the September 2000 issue of HomeOfficeMag.com.

In the world of marketing it's all about relationships, especially if you're a woman or minority entrepreneur aiming your business at female and minority clients.

"Females in particular readily seek out the advice of professional peers and place a higher value on customer service," says Joan Steltman, a market development executive in charge of IBM's women-owned business Web site and an expert on relationship marketing.

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