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Dos And Don'ts Of E-Mail Marketing

How to get a strong response from your e-mail campaign

This story appears in the September 2000 issue of HomeOfficeMag.com.

If you're trying to rise above the e-mail marketing crowd, remember these two words: personalization and customization.

Broadbase Software recently surveyed 50 e-commerce sites, measuring the time between a consumer's purchase and when the site e-mailed the customer with additional marketing offers. The company found that sites took an average of 26 days to contact the customer, and that only 16 percent of e-mails were personalized to the recipient.

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