Dos And Don'ts Of E-Mail Marketing
How to get a strong response from your e-mail campaign
If you're trying to rise above the e-mail marketing crowd, remember these two words: personalization and customization.
Broadbase Software recently surveyed 50 e-commerce sites, measuring the time between a consumer's purchase and when the site e-mailed the customer with additional marketing offers. The company found that sites took an average of 26 days to contact the customer, and that only 16 percent of e-mails were personalized to the recipient.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!