Full access to Entrepreneur for $5

Building A Name Brand

Introducing a high-quality, low-priced product takes more than hard work--it requires a strong brand image.

This story appears in the September 2000 issue of HomeOfficeMag.com.

Question: After many months of research and hard work, I've started a small company importing soccer balls. Due to my hard work and reasonably priced, high-quality product, I've been able to get orders from a small retail store and a few coaches. I'm offering free samples to stores and teams, as well as a one-year guarantee. What else should I do to get more contracts from stores, park districts or school districts? All I want is a chance to show my product and price and let the buyers decide. The quality of my products is as high as that of any name-brand product, yet people are paying a lot more money just for the name. Thanks.


Glen Ellyn, Illinois

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!