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Creating A Professional Image Through Marketing Materials

To overcome any stigma about being homebased, focus on what's important to your clients: professionalism, stability and capabilities.

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This story appears in the September 2000 issue of HomeOfficeMag.com.

Question: I've been running my homebased consulting business for more than a year now. I have one client so far, whom I found through a close friend. I would like to find new clients, but my biggest fear is that my target audience (pharmaceutical companies) will find out that I'm homebased and get turned off. I have a few questions regarding how I can present my company image:

  • Should I include any of the following on business cards: suite number, toll-free phone number, company slogan or color printing?
  • Is it necessary at this point to build a Web site to give the illusion my company is big?
  • Should I trademark the name of the services we provide?
  • Should I include positive customer quotes on my marketing materials?

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