Franchising a Business

How to Solve Obesity Problems in India via Franchising

NutriMost is eradicating obesity with nutrition
How to Solve Obesity Problems in India via Franchising
Image credit: Pixabay.com
2 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

NutriMost Wellness & Weight Loss (www.NutriMost.com), one of the largest wellness and weight loss brand is planning to start franchisees in India.

Chad Wissinger, Director of Franchise Sales & General Counsel, NutriMost says, “We are here marketing the pan India Master Franchise rights and also wonder to the neighboring countries. We have plans through FranGlobal for 155 locations in 5 years.”

Why India?

Wissinger replies, “India is one of the largest growing economies right now with a booming middle class and an ever-increasing upper class. However, unfortunately, because of the invasion of western food, there is a growing obesity problem. So, our supplements are all organic, natural, excipient-free and completely vegan; the weight loss programme, we tailor to every person, is based on historic food that is traditional to India.”

For those who want to join the franchise bandwagon of NutriMost here are a few things they are particularly looking for in a potential franchisee:

Common Interest

A potential franchisee is one who not only has money to invest but should share the same interest with the franchisor be it any field wellness, food & beverage or fashion.

Wissinger says, “One of the things that we look for our franchise is someone who is particularly interested in wellness, weight loss, and overall natural health.”

Care for the Brand

A franchisee should care about the brand, its projection and the people he is going to cater to unless he accepts all this as his part, how will the brand add him/her as a part of the brand.

Wissinger says, “We found out that the most important thing to finding compliant franchisees is people who care about people, the brand, who are interested in the topic and products.”

Passion

Passion functions as wheels which will drive the brand’s growth, which is why franchisors look for franchisees that have the passion for same topics.

Wissinger shares, “If franchisees have a passion for the same topics that we do, then having them complies with the brand, the contract and being a good operator comes along naturally.”

This article was originally published on Franchise India by Nibedita Mohanta.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.