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Book Excerpt: <i>Outsmarting Goliath</i>

How can you compete with companies that are bigger than you? Try outsmarting them with these creative marketing tips from <i>Outsmarting Goliath</i>.

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This story appears in the September 2000 issue of HomeOfficeMag.com.

Editor's Note: When facing competition from companies that have tremendous marketing budgets and resources, you may feel a bit overwhelmed. Author Debra Koontz Traverso recognizes that feeling, and can help you turn it around by providing an arsenal of tips and methods to bring your business to the same level in Outsmarting Goliath: How to Achieve Equal Footing with Companies that Are Bigger, Richer, Older and Better Known. Read on to find out how you can use unconventional marketing methods to spread the name of your business.

You've got a dynamite product or service, but sales are off. You've tried every conventional marketing technique there is, but nothing seems to work. What should you do?

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