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5 Fun Halloween Marketing Ideas for Your Small Business Ready for some scary-good inspiration? Think about 'Halloween-izing' your products ahead of the holiday.

By Syed Balkhi

Opinions expressed by Entrepreneur contributors are their own.

tenkende | Getty Images

The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn't celebrating this festive holiday, you're missing out on a huge opportunity to connect with customers.

Related: Even Basic Witches Will Want These 12 Halloween Meals and Deals

Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, decorating and entertaining; so the holiday is the perfect chance to be discovered by swarms of potential customers.