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How A Wearable Tech Company Is Enhancing Customer Engagement and Personal Healthcare

How A Wearable Tech Company Is Enhancing Customer Engagement and Personal Healthcare
Image credit: Courtesy of dorsaVi
By SV Advisory Group

With enhancements and advancements reaching light speed, it is only a matter of time before technology reaches every industry out there. In the medical field, in particular, we are beginning to see a full-scale revolution. You know the old saying, an apple a day keeps the doctor away. And with recent developments, this is becoming even more true. Today, tech giants like Apple are tapping into the potential of personal health data, supplementing traditional healthcare with tools that make it easier for us to take control of our health every day. Wearable technology is one such tool. Accessible, user-friendly, informative, and in real-time, wearables are the (inter)face of the future and a reflection of our times. Perhaps we have FitBit to thank for the bourgeoning wearable market. Creating the step counting craze, FitBit soon developed a growing crowd set on becoming more informed about their health every step of the way. But as technology goes, there is more on the horizon.

Delving into consumer needs in a variety of markets, motion sensor technology company, dorsaVi is a major player in the medical revolution. No longer are the days of simple analytics and surface level data sufficient. Today, it’s all about sophistication and medical grade output. Beginning in the elite sports arena, dorsaVi is changing the game in personal health. Using clinical and movement knowledge, dorsaVi captures accurate data from multiple parts of the body in real time. It utilizes the most current and sophisticated sensors. It combines complex mathematics and machine learning for immediate feedback. And most importantly, it engages consumers, optimizing performance and empowering users to lead the most active and fulfilling lives they can.

According to Andrew Ronchi, Chief Executive Officer of dorsaVi, “When these four themes come together in an easy to use app-based software package, the user experience and customer engagement are what’s really enabling dorsaVi to deliver real change in their two core markets - clinical for performance and rehab, and in the workplace to assist organizations identify risk so they can prevent manual handling injuries.”

Physical Therapy/Orthopedic market

In the clinical market, dorsaVi is making waves as the go-to solution for detailed movement analytics. dorsaVi’s Professional Suite captures objective data that cannot be seen by the human eye, pinpointing injury risk, enhancing performance and guiding rehabilitation. “There are over 284,000 Physical Therapists (PTs) in the US who want scalable solutions to engage their patients, secure more orthopedic referrals and drive more efficient care models. These groups want a point of difference and want to be seen as thought leaders. dorsaVi facilitates this market need,” says Ronchi. Professionals in the Orthopedic market have expressed a growing need as well.  Intending to support patients through their ‘continuum of care’, medical professionals may now track information pre-surgery, during surgery and post-surgery.

Workplace Market

More recently, dorsaVi has entered the workplace vertical to combat the growing issue of work-related musculoskeletal disorders. Used by leading global businesses, dorsaVi helps to identify movement risk and create new policies to protect and support individuals in the workforce.  According to Andrew Ronchi,  “Traditional ergonomic workplace assessments are subjective and don’t paint a full picture of the movement strain being placed on individuals.” Becoming more informed, businesses are putting an end to backbreaking work and enhancing the personal care they can provide.

From elite sports to the workplace, dorsavi has conformed to the needs of industries where considerable pain points needed to be addressed. Today, Ronchi and his team are pleased to enter the U.S market and make their greatest impact yet. “The 2019 year is an exciting one for dorsaVi as we have building annuity revenue in our most important market, the US market, from both our clinical products and more recently our workplace products. We have also just launched our new clinical product, Professional Suite, into the US market, which we can sell, and support online. This means that for the first time dorsaVi has truly scalable products for the US clinical and workplace markets,” he says.

dorsaVi and its growth within the medical tech era is a success story for many more advancements to come. Ultimately, the company has left us with two fundamental lessons as we chase new victories in technology and in health. Number one. Build an exceptional product that is a must-have in the marketplace. Number two. Optimize your business model for long-term potential and to enhance the quality of life for as many users as possible.

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