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This Stylish Duffle Bag Took 18 Months to Perfect

More than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.

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This story appears in the November 2018 issue of Entrepreneur. Subscribe »

Michael Kushner and Andy Person did not create the Baboon Go-Bag for people who want to scale a mountain. Their stylish duffel-meets-backpack is for the creative class -- people who might want to take an easy hike, then check into a trendy Airbnb. That’s why they commissioned high-­profile designer Jessica Walsh to create a kooky monkey-and-­dinosaur pattern for the bag’s waterproof lining. It was exactly the kind of touch their customer would love…but getting it right would stall their company for nearly two years.

Courtesy of Baboon

Related: 8 Steps for the Perfect Product Launch

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