Streaming

European Streaming Services Are No Match for Netflix and Amazon -- But Maybe They Don't Need to Be

While the struggle for European streaming services to break out into the global market is clear, there is optimism.
European Streaming Services Are No Match for Netflix and Amazon -- But Maybe They Don't Need to Be
Image credit: Shutterstock.com
Guest Writer
Founder of Our Culture Mag
3 min read
Opinions expressed by Entrepreneur contributors are their own.

According to Roberto Viola, head of the European Commission's communications networks, in December streaming services will have to abide by the new rules which will make each streaming service dedicate 30 percent of its content to European content. As the European Union enforces pan-European quotas on streaming giants such as Netflix and Amazon Prime to support the production of European produced film and series, there is a question to be asked. Are European streaming services such as MUBI taking a significant share of the streaming market?

With Netflix, an American video streaming unicorn, already boasting over 125 million subscriptions worldwide and over 9.1 million in the United Kingdom alone, there does not seem much of a chance for streaming services such as MUBI or DAFilms.com -- both of which service niche markets in comparison to Netflix and Amazon Prime Video -- to take over. Nevertheless, while Netflix and Amazon please the larger, worldwide markets by producing varied content, services such as MUBI and DAFilms.com take a different approach to how they deliver content. For example, MUBI chooses 30 films each month for the viewer and lets viewers trust the site's opinion on what they would like to see. Furthermore, DAFilms.com focuses solely on documentaries and has created retrospectives for directors such as Chris Marker, Claire Simon and Jonas Mekas. These types of strategies have not given the streaming services monopoly in the market but have occupied a gap in the market which has not yet been filled by the streaming unicorns. In many ways, these European streaming services are not competing against the streaming giants, but are rather working in different areas of content to please their unique audiences.

In the past few years, MUBI has grown in many ways. For example, MUBI has made its platform free for students around the world and has now opened up a unique experience named MUBI Go, which offers each user a free cinema ticket to a MUBI selected film viewing each week alongside a subscription to the streaming service. Additionally, MUBI has made strides to be available in China, a project which has been currently put to the side as the company lost a $50 million investment from the group Huanxi. However, MUBI is not alone on the ship, as Netflix is also not yet available in China, one of the few territories without Netflix.

Subsequently, while Amazon and Netflix have gained the majority share of the global market and the European market, there is space for the smaller players to expand. One of the ways is by being a human-curated platform like MUBI and having content that is not for one and all, but for fanatic movie lovers that would watch an Andrei Tarkovsky or Jonas Mekas film. These type of strategies and different business plans will provide European streaming services with the push they need to grow and maybe even take a substantial share of the global streaming market in the future.

Overall, it looks like Netflix and Amazon Prime Video are here to stay at the top and will likely control the worldwide streaming market for some time as both of them are pushing more money than ever into their original content. Additionally, Netflix reached 125 million subscribers not long ago, while MUBI has only an estimated 100,000 users. Nonetheless, while the number of subscribers is vastly different and the amount of investment into new content is huge, there is a hopeful future for services such as MUBI and DAFilms.com, who look to fill the niche gaps in the global market.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.