E-Mail Expertise, Part 2

The final 6 ways you can tap into the power of e-mail
1 min read
Opinions expressed by Entrepreneur contributors are their own.

7. Provide useful information. There's a big difference between information and hype, and your readers know it.

8. Create an e-mail library. As you develop successful messages and signatures, save and reuse them. You might also want to save your outgoing messages so you'll know what you said where and when. And remember this rule: Don't say anything online that you wouldn't want printed on the front page of The New York Times.

9. Don't contribute to an online discussion unless you have something interesting and relevant to say. If you're a time-waster, you'll become known as a business to avoid.

10. Test your image. Try out your messages on select individuals before sending them to the masses.

11. Test your markets. Stay in regular contact with former customers and prospects to stay fresh in their minds.

12. Build and use an e-mail list. In time, it will become one of your most precious business assets. You should also become more familiar with online classified ads, e-zines and newsletters that reach your market.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.