YouTube

Most YouTube Originals Will Be Free to Watch in 2019

Google decides to ditch the requirement of a YouTube Premium subscription in order to watch YouTube Originals. Instead, in all but a few cases they will be free for everyone to view and supported by ads.
Most YouTube Originals Will Be Free to Watch in 2019
Image credit: NurPhoto | Getty Images
Senior Editor
2 min read
This story originally appeared on PCMag

Yesterday, purchasing a subscription for either YouTube Premium or Music Premium got much cheaper for students. Today, we're learned that Google intends to drop the requirement of a subscription in order to view most YouTube Originals content starting next year.

The main benefits of paying $11.99 per month for YouTube Premium include the removal of advertising, offline playback, background playback and exclusive original content. I'm sure most people subscribe to remove the adverts and for the music streaming, and I think Google does too because that exclusive content isn't going to be exclusive for much longer.

As Variety reports, at some point in 2019 most YouTube Originals will be available on YouTube, with the key difference being the introduction of adverts around the content. Subscribing to Premium will still allow you to watch Originals shows without adverts, but it's not exclusive content anymore.

Google will continue to fund new Originals including movies and shows, and some shows will remain exclusives "in the near term." An example of that is season two of Cobra Kai. In order to keep YouTube Premium looking like a good investment for exclusive content, Google will continue to offer early access to new shows, but ultimately they will be unlocked for everyone to watch.

We've already seen signs of Google embracing advertising to support original content. Examples include the livestream of Will Smith's "The Jump," and "Kevin Hart: What the Fit." Variety points out the switch to ad-supported for original content also means "more mainstream celebrity-driven and creator-based reality fare."

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.