Richard Branson Says the 9-5 Workday Grind Is About to Die. Here's Why.
The Virgin Group founder urges businesses to implement flexible work practices to get the most from their employees.
In a recent blog post, the Virgin Group founder cited a familiar argument, that technological innovation -- especially advances that do away with the need for people to operate everything from factory machinery to cars and planes -- will change work as we know it.
But he writes that this doesn’t necessarily have to be something to fear. Instead it can be an opportunity to shake things up for the better, and to accelerate the creation of smarter working practices for everyone.
“One useful idea is for governments to provide tuition for workers to gain the technical skills needed in the new marketplace, in exchange for public service. We need more creative solutions too,” Branson explains.
Two other ideas that Branson supports are the proliferation of three and four day weekends and job sharing. These would prioritize a work infrastructure that allows employees to have full lives outside of an office, to spend time with friends and family, to devote time to the things they are passionate about, and to focus on being physically and mentally healthy.
Branson explained how flexible work is a big part of how he leads Virgin Group. “If you trust people and treat them as adults, they will repay you by working effectively and efficiently,” he wrote. “Choice can empower people to make good decisions and feel positive about their workplace, helping to keep great employees and attract new talent. If we all work smarter, we won’t have to work longer.”
Entrepreneur Editors' Picks
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
5 Self-Care Habits of Every Successful Entrepreneur
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
Take Customer Service to the Next Level With These Service-Based Franchises
Define Your Short-Term Goals With These 3 Components for Long-Term Success