So Many Options

If you've got stock to give, you might consider a student consultant.
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This story appears in the October 2000 issue of Entrepreneur. Subscribe »

Most entrepreneurs seeking help from college students offer minimum wage internships or college credit. Grif Frost, CEO of SakeOne, a sake producer in Forest Grove, Oregon, provided an entirely different level of "extra credit": stock options. As a class project, students from the University of Portland's Entrepreneurial Marketing course were asked to come up with innovative marketing ideas for SakeOne. The reward for the winning student teams was 10,000 stock option shares in the company.

Class instructor Rob Peterson, who is now a SakeOne shareholder, first brought the idea to Frost. The stock options seemed like a good trade for the opportunity to get into the minds of SakeOne's target market. "The students are the same age as our prospective customers," says Frost. "They teach us what our market wants. Also, they bring our company a whole new level of creativity."

Inspired by the stock option incentive, the students pitched ideas ranging from an inventive three-bottle Sake carrying pack to a line of bathing accessories called Sake Scents. Says Frost, "[Sake Scents] opened my mind to sake's potential within the cosmetic industry. Then, bam! We received a major contract for our sake from a cosmetic company in France." Talk about a smart investment.

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Edition: July 2017

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