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They're Certifiable!

Need big bucks? Find accredited investors.

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This story appears in the October 2000 issue of Entrepreneur. Subscribe »

As you look for individuals who have money to infuse your business with, you've probably seen or heard the term "accredited investor" countless times. Don't dismiss it as unimportant.

"An accredited investor is a legal term that identifies someone [presumed to have a certain level of sophistication]. They have the knowledge to [recognize] the risks inherent in a proposed investment," says Susan Bird, founder of Women.future, a company that uses Web and satellite technology to arrange conversations between businesswomen.

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