Sounds Of Success

Audio signatures are the latest trend in tag lines.
Magazine Contributor
Writer and Author, Specializing in Business and Finance
2 min read

This story appears in the October 2000 issue of Entrepreneur. Subscribe »

When wants to communicate its image, it plays a distinctive, four-tone audio (D flat, G flat, D flat, A flat) at the end of each broadcast. It's a trend that seems to be catching on: An increasing number of entrepreneurs today are turning to audio signatures when their businesses.

Used in all sorts of formats, these short music bits speak volumes, says Walter Werzowa, 39, the undisputed "father" of audio signatures. Werzowa's company, Musikvergnuegen (www.musikvergnuegen.com) in , , has created audio bits for dozens of companies, including Intel. "We try to do for ads what film scores do for movies," he says. "By creating emotional content, we bring the [words] alive."

Audio signatures can cost anywhere from $5,000 to more than $100,000. Werzowa explains that the bigger your company-and the more widespread the usage-the more the signature will cost. But, he points out, the price is worth it: Every time customers are within earshot of your audio signature, they'll think of you.



Gwen Moran is president of Moran Marketing Associates, a and marketing communications agency in Ocean, New Jersey, and founder of BoostYourBiz.com, an online marketing information resource for businesses. E-mail her at gwen@boostyourbiz.com


Contact Source

  • Musikvergnuegen, (323) 856-5900
loading...

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur