Flash

Fast facts about sales and marketing statistics
  • ---Shares
This story appears in the October 2000 issue of Entrepreneur. Subscribe »
$300,000 in 1980 is equivalent to $1 million today. . .

The percentage of retail sales generated from catalogs and the Internet is expected to nearly double by 2004, soaring to more than $3.33 billion, according to the Direct Marketing Association. . .

Vanity numbers may boost advertising response rates: In a 1999 study by Michael J. Motto Advertising, radio ads in New Providence, New Jersey, using toll-free vanity numbers got 14 times more phone calls than the same ads that had toll-free numeric ones.



Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey, and founder of BoostYourBiz.com, an online marketing information resource for businesses. E-mail her at gwen@boostyourbiz.com

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.