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This story appears in the October 2000 issue of Entrepreneur. Subscribe »

$300,000 in 1980 is equivalent to $1 million today. . .

The percentage of retail sales generated from catalogs and the Internet is expected to nearly double by 2004, soaring to more than $3.33 billion, according to the Direct Marketing Association. . .

Vanity numbers may boost advertising response rates: In a 1999 study by Michael J. Motto Advertising, radio ads in New Providence, New Jersey, using toll-free vanity numbers got 14 times more phone calls than the same ads that had toll-free numeric ones.



Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey, and founder of BoostYourBiz.com, an online marketing information resource for businesses. E-mail her at gwen@boostyourbiz.com

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