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The Ins & Outs of Direct Mail

Homebased expert Kim T. Gordon answers our reader question: How can I obtain a mailing list by ZIP Code?

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This story appears in the October 2000 issue of HomeOfficeMag.com.

Question: I finally have a great idea! However, it involves marketing to every door possible to get started. I tried that, but I was stopped for not having a solicitors' license for each city I was in-very expensive and after a waiting period of four-to-six weeks, you only get 30 days on each license. How do I obtain a mailing list by ZIP Code? I thought of advertising in local newspapers, but until I actually get the idea off the ground, I'm afraid someone with a chunk of money could come along and steal it. Can you help?

Beverly

Via e-mail

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