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Scoping Out The Competition

Homebased expert Kim T. Gordon answers our reader question: How can I find out who my competitors are?

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This story appears in the October 2000 issue of HomeOfficeMag.com.

Question: I want to start a homebased business in which I would offer clients a complete home inventory of their possessions, including a videotape or digital photos. This can be helpful if they need to process an insurance claim for covered losses due to fire, theft or other property damage.

I need to know where can I find information on local competition. I checked my borough's Yellow Pages under inventory management, but the listings were only for commercial business inventory management. I need to find out if there are any businesses dealing strictly in home inventory management. Any suggestions on how I can locate my competitors? Thanks.

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