Franchises

Build A Digital Database

Use customer information to find out what they want.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

As any marketer knows, a database of names and contact information is one of your most valuable assets. To build your own e-database, which consists of your Web site's visitors' e-mail addresses and demographic data about them, encourage them to become " members" of your site. Why would someone become a member of your site? Offer membership for free, then give members special access to additional information and resources on your site that are truly useful. They'll "pay" you by providing you with their personal data, which you can use to better serve them or sell your products or services to them.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

The Top 200 Franchises Operating Around the World